Launching something is one of the most annoying, yet totally essential things a marketer should be able to do. Yet every time someone launches something, things go wrong. You or your team forgets things, expectations don’t get met, mistakes happen.
It’s all natural, but the number of times I’ve seen someone try to launch a SaaS app without a plan is crazy. Then they wonder why it fails or wonder why a week after the launch traffic falls flat.
Without a plan your effort goes to waste and chance of making a big impact is near 0.